When the Hollywood actress recently gave Architectural Digest a tour of her contemporary Beverly Hills home, she called the living room the ‘heart of the home,’ where she spends most of her time watching TV. But at first glance, you won’t see a TV anywhere. That’s because it just looks like a piece of art. The Samsung Frame TV has been designed to blend seamlessly into the home, and is perfect for anyone who wants to watch TV, but doesn’t like the unsightly appearance of one. Shop: SAMSUNG 32-inch Class FRAME QLED LS03 Series, Was $599.99 Now $477.99 Saving $122 (20%) (opens in new tab) The team at Samsung have been monitoring the way people watch television closely over the past few years, observing the living space, lives, schedules, interest and habitats of its products’ users. ‘We found that on average, as TV is used for around five hours a day,’ says Yun-Je Kang, Samsung’s head of design in visual display. ‘For almost 20 hours it remains a black screen. We wanted to find a way for the TV to be used for 24 hours a say, so the experience can be enjoyed all the time.’ TV when it’s on. Art when it’s off. In Art Mode, The Frame brings an inspiring, intimate touch to your space. You can choose from 100 pre-installed works of art by renowned artists, or display your own cherished pictures. When you turn it on, it’s a stylish 4K UHD Certified TV. So whatever your mood, The Frame as the mode to match. A photo posted by on on Sep 23, 2020 at 1:26pm PDT Make an impression in 4k watercolour. The Frame is a stylish 4K UHD Certified TV that also always you to marvel at your favorite masterpieces. You’ll think the Louvre’s in your living room. So whether you love romcoms or Renoir, The Frame has a mode to make them look magnifique.